THE TEAM BEHIND THE TEAMS
CHR brings together the best elements from the worlds of sport and entertainment to engage a wider audience and bring a truly unique proposition to horse racing.
OUR THINKING
Horse racing is the second largest spectator sport in Great Britain and, with a history dating back centuries, one of the longest established.
The sport generates over £3.7 billion for the British economy, and the major horse racing events such as Royal Ascot and Cheltenham Festival are important dates in the British and International sporting calendar.
And yet, despite racing’s global appeal, sponsorship participation is not at the same level as in other sports.
Which is where we come in.
The Racing League will lead to an evolution in horse racing.
We will distance this incredible sport from the public perception that it’s a complicated, elitist recreation inextricably linked to gambling.
We will provide a simple, accessible format that’s gripping, thrilling and unmissable.
We will let betting take a back seat and incorporate innovative technology and data which will enhance the experience and provide opportunities to interact with fans.
We will present horse racing to an entirely new global audience and re-affirm its status as the high profile, much-loved sport it has always been.
If this sounds like something your brand should be part of, get in touch.
THE TEAM
