CHR brings together the best elements from the worlds of sport and entertainment to engage a wider audience and bring a truly unique proposition to horse racing.
Horse racing is the second largest spectator sport in Great Britain and, with a history dating back centuries, one of the longest established.
The sport generates over £3.7 billion for the British economy, and the major horse racing events such as Royal Ascot and Cheltenham Festival are important dates in the British and International sporting calendar.
And yet, despite racing’s global appeal, sponsorship participation is not at the same level as in other sports.
Which is where we come in.
Racing League - an evolution in horse racing.
We aim to distance this incredible sport from the public perception that it’s a complicated and elitist.
We want to provide a simple, accessible format that’s gripping, thrilling and unmissable.
We plan to incorporate innovative technology and data to enhance the viewing experience and provide opportunities to interact with fans.
We strive to present horse racing to an entirely new global audience and re-affirm its status as the high profile, much-loved sport it has always been.
If this sounds like something your brand should be part of, get in touch.